Cadillac has been a frontrunner of the automotive industry for over 100 years. Henry Leland founded this American luxury automotive brand back in 1902. He honored the founder of Detroit, Antoine de la Mothe Cadillac, by naming the company after him — which makes sense, given that Cadillac was headquartered in Cadillac for much of its history before moving to New York.
Early in its history, Cadillac became the king of firsts: first to introduce interchangeable parts, first to win the Dewar Trophy from the Royal Automobile Club of England, first to offer a fully enclosed cabin for a passenger car, first to offer an electric self-starter as well as ignition and lighting, and many more achievements. When it earned the Dewar Trophy, Cadillac changed its slogan to “Standard of the World,” and even today, the brand continues to be the gold standard for luxury automobiles here and abroad.
Cadillac continued to impress into the 1920s, when it offered more than 500 color combinations to combat rivals who only offered cars in black. Then, in the 1930s, as the U.S. was gripped by the Great Depression, Cadillac prevailed with new engines, like the V12 and V16.
During the 1940s, Cadillac paused its automotive efforts to support the troops in the war against the Axis powers. After World War II ended, Cadillac jumped right back into innovating, even winning the first-ever Car of the Year award, which was presented to the brand in 1949.
In 1970, Cadillac rolled out the hugely popular Eldorado with an 8.2-liter engine creating 400 horsepower. The Cadillac Seville followed later in the decade, marking the beginnings of computerized cars thanks to its onboard microprocessors.
As early as 1990, Cadillac released its electronic traction control system for the front-wheel-drive Allante. By the end of the decade, Cadillac had unveiled the Escalade SUV, which is now synonymous with the term “luxury SUV.”
In 2002, Cadillac celebrated its centennial. Since then, the brand has continued to push the envelope with powerful V-Series sedans, hybrid plug-in models like the Cadillac CT6, and a constant commitment to luxury. Cadillac is leading the charge in vehicle safety technology, including its Super Cruise™ technology, which is pioneering the self-driving car movement.
The current Cadillac lineup at Bert Ogden Cadillac includes the XT4, XT5, XT6, Escalade, CT5, CTS, CTS-V, XTS, CT6, CT6-V, ATS, and ATS-V. Browse our inventory to find the latest in automotive innovation.